BE International Sdn Bhd, one of the leading health and wellness direct selling companies, hosted the grand “BE THE LEGEND CONVENTION 2023” at Kuala Lumpur Convention Centre! Over three thousand participants from Malaysia, Singapore, Brunei, Hong Kong, Indonesia, and nations worldwide participated in this magnificent celebration of exceptional leadership, commemorating the birth of the legends.
During this convention, a total of 91 achievers were honoured with the Car Fund; 35 achievers received the House Fund; 13 achievers were promoted to Crown Ambassador(CCA); 10 achievers to Senior Crown Ambassador(SRCA); 2 achievers to Double Crown Ambassador(DBCA); and 9 achievers reached the pinnacle of honour by becoming Royal Crown Council Ambassador(RCCA), solidifying their role as the cornerstone of BE International! The conference also held a grand commendation ceremony for the 22 people who won the BE A STAR campaign in 2023!
Aside from the grand recognition ceremony, 3 legend speakers: RCCA Jet Tan, RCCA See Kok Sen, and RCCA Farehah, shared their journeys and experiences with the attendees. They depicted how they transformed ordinary lives into extraordinary ones. These stories deeply inspired the attendees and provided a deeper insight into BE International’s strong commitment to creating a vision of health and happiness for everyone.
A magnificent performance is a must for this grand celebration! Not only did they have “Asia’s Divette” and the winner of “Malaysian Idol”, Jaclyn Victor, gracing the stage with a captivating musical performance. But they also brought the attendees to an exclusive fashion show featuring the innovative, comfortable, and stylish AULORA Pants with KODENSHI® – Starlight Blue and Dynamic Black. The attendees at the convention were caught up in a frenzy of excitement.
While BE International acknowledged the outstanding leaders, they remained committed to their responsibility as a social enterprise. In alignment with the United Nations’ Sustainable Development Goals (UNSDG), the company was dedicated to contributing to society by focusing on “No poverty,” promoting “Good health and well-being,” providing “Quality Education,” and preserving “Life on Land.” Therefore, to create a secure learning environment for children, BE International continued to support the Generasi Gemilang Foundation in their “Super Sarapan 2023” program, which provides nutritious breakfasts for 262 students from six schools. A symbolic check handover ceremony took place during the event, underlining the company’s commitment. This initiative ensures that children from underprivileged backgrounds can focus on their studies without worrying about breakfast or nutrition. By offering practical mental and physical support to students in need, this initiative serves as a driving force on their educational journey.
In the future, as BE International Sdn Bhd continues to expand its business, the company remains committed to deepening its involvement in the realm of charity. Whether in business or life, their ultimate goal is to enable everyone to achieve true harmony of the heart, to touch lives, and to create an eternal impact — captured by the philosophy “BEyond Inspiring Minds, Touching Lives for Eternity.”
The convention concluded successfully amidst a joyful atmosphere of celebration. Once again, congratulations to all the distinguished leaders who received recognition. Let BE International, and all individuals join hands to create more legendary stories together.
