5 Years Ago Today:
5 years ago, on this very day, BE International was born. The vision of IR. Lee Suet Sen, BE International stands today as a beacon of hope and inclusion. As we celebrate our 5th anniversary, we invite you all to come and hear our story, the story of how we came to BE.
Our tale begins with a young IR. Lee, then a fresh graduate, and newcomer into the Malaysian workforce. An ambitious man, and a hard worker by nature, IR. Lee felt that he was on the right track to a successful future, proving his worth to the engineering field early on in his career.
One day he received an invitation from his friend to attend a camp, hosted by an MLM company. “There was no harm in the occasional break.” he thought. So he attended this camp, and was shocked to see people who were not as well equipped as he was, making it big in life. He knew from that moment on, that he had witnessed something special.
The camp in which he had expected to be little more than a short holiday had instead lit a fire under him. He started researching, studying, and learning about the MLM industry, which at the time was still a novel concept in this part of the world. He was initially met with many challenges, especially from the preconceived notions of how this industry was little more than just a massive hoax. Regardless, his ironclad belief in what he had learned, and an unwavering will to help his fellow man saw him through rough times.
BE Founder IR. Lee Suet Sen
“If you want something done, you have to do it yourself. I know my way around by now, so why not?”
Driven by this motivation, he initially joined existing established MLM companies, but left soon after realising that he was no longer able to agree with their direction. It was then that he had his eureka moment, “If you want something done, you have to do it yourself. I know my way around by now, so why not?” With his own team of trusted friends, BE International as we know it was officially born.
As with starting any business, there was a bombardment of tasks and challenges. With the added pressure that the company was brand new at the time, with little to no name and reputation to speak of. His solution was a strict adherence to his original vision of bringing help ethically and with transparency to those around him, that and a not insignificant amount of hard work and self-belief.
Their flagship product “Aulora Pants with Kodenshi®” slowly but surely worked in tandem with their sincerity to help, began changing minds as the public saw tangible returns both financially and medically.
BE International continues to grow exponentially even today, still firm in its original purpose and vision to provide hope for all, be it financially or medically. As IR. Lee puts it best “You can learn anything as long as you are willing. As long as you are willing to dirty your hands, you can make anything happen.”
