In the celebration of cultural richness and communal spirit, BE International Marketing Sdn. Bhd., a pioneering force in the MLM industry, celebrated Chinese New Year at their Malaysia HQ, Singapore and Hong Kong office on February 24th. The event was a spectacular mix of tradition and unity, marking the commencement of the Year of the Dragon, a beacon of hope and prosperity for all. The event garnered responses from thousands, resulting in an exceptionally lively atmosphere.
Among the celebrations held in the three locations, the event at the Malaysia HQ was the most grandiose. Beyond sharing health insights and discussing opportunities with the public, it allowed participants to mark the Chinese New Year with chances for personal growth, enriching the Year of the Dragon festivities with deeper significance. Additionally, an array of traditional cultural activities and stalls was on offer, blending learning opportunities with enjoyment for all attendees. This thoughtful arrangement ensured the event was both enlightening and accessible, making for a truly memorable celebration.
The festivities began with the thunderous beats of drums, heralding the entrance of the lion dance – an emblem of good luck and happiness. The audience were captivated by its energetic performance and vibrant costumes as they weaved through the crowd, their movements synchronised with the rhythm of traditional music, invoking the dragon’s auspicious blessings for the year ahead. Adding to the festive atmosphere, the God of Fortune made a special appearance, distributing lucky tokens and well wishes to all attendees, enveloping the crowd in a sense of optimism and joy.
No celebration is complete without the joy of traditional snacks. Our guests were treated to an array of traditional and contemporary treats, from the intricate sweetness of Dragon Beard Candy to the homely comfort of Cup Corn. The Popcorn, Ice-Cream, and Cotton Candy stations added a touch of whimsy, creating smiles and delight amongst our youngest guests and those young at heart.
The excitement peaked with our Lucky Dip & Win and Purchaser Draw Booths, where guests eagerly anticipated the draw of their tickets. The air was filled with cheers as lucky winners claimed their prizes, each gift a token of our appreciation for their continued support and trust in BE.
Ir. Lee Suet Sen, Founder, President & Group Managing Director of BE International, delivered an inspiring address, highlighting the company’s achievements over the past year and setting a forward-looking tone for the future. “I hope everyone will continue to strive for excellence, scale new heights, and let the spirit of the Dragon Year inspire our courage and pursuit of dreams!”, said Ir. Lee Suet Sen.
The Chinese New Year celebration ended successfully at 4 PM. We extend our heartfelt thanks to every participant for their enthusiastic involvement and support. We wish everyone a prosperous 2024, as we continue to explore greater opportunities together with BE. Please keep an eye on our website and follow us on our social media platforms to get the latest news, product launches, and upcoming events.
