As a direct-selling company in the health care field that is experiencing a time of explosive growth, BE International Marketing Sdn. Bhd. has attracted much attention. Many of its products have taken the health care and nutritional supplements market by storm, all while delivering outstanding results.
After 5 years of development, BE International is now a large-scale international enterprise with established offices in Malaysia, Singapore, Indonesia, Brunei, and Hong Kong. All this began with a pair of pants with health promoting features – AULORA PANTS with KODENSHI® These pants were the first page of the company’s business story and remains the company’s flagship product even today. The inspiring story of the company’s rise still inspires many to this day.
One of the founders of BE International and current executive vice president, Ms. Ho Huey Chuin, always spoke of AULORA PANTS with KODENSHI® with a smile. For her, these unassuming trousers were and still are incredibly unique among clothing and health care products. After all, it brought about the beginning of the legend of BE International.
Ms. Ho Huey Chuin and her team have decades of experience in the health and beauty industry. They felt that the health products on the market were insufficient, so they worked to develop a more diversified line up of health products in addition to edible health supplements to help meet the needs of different consumers. Therefore, they are constantly on the lookout for new health care technologies. They first set their sights on Japan, where health and longevity, respect for wellness, and strict requirements for technology, are determined to discover and introduce effective new health products to the public. After extensive discussions and research, they finally found what they were looking for in the state-of-the-art optoelectronics® fiber technology (KODENSHI®)
Through this technology, as well as rigorous research and development procedures, a product that combines fashionable beauty and cutting-edge technology was born, it is known today as the company’s first flagship product – AULORA PANTS with KODENSHI®.
The optoelectronics® fiber technology used is state-of-the-art technology that promotes blood circulation. The importance of blood circulation on human health is self-evident, and as the legs are the “second heart” of the human body, implementing this technology into a pair of pants was obvious to the R&D team. The Compression pants made by this technology has 6 compression points which can promote blood circulation in the human body, reduce the pressure on the heart, and absorb the wearer’s body temperature through far infrared rays to transmit it back to the wearer. The aim is to build healthier legs to bring about a healthier body.
“Looking back, most people’s first reaction to AULORA PANTS with KODENSHI® was not positive or enthusiastic. It was neither a designer brand nor a famous design. How is it different from a pair of ordinary black trousers?” Ms. Ho Huey Chuin recalled with a smirk. The company’s pioneering team received a lot of negative feedback when they first promoted AULORA PANTS with KODENSHI®. However, those who tried it were all amazed at its miraculous efficacy. It was at this point the products reception changed from cold to hot, and AULORA PANTS with KODENSHI® began to be widely recognized and accepted.
Those who have experienced AULORA PANTS with KODENSHI® were amazed with its effect, and they all recommend this amazing compression pants to everyone they knew. Coupled with its popularity on social media and the power of its users to share with sincerity, and a whirlwind soon kicked up in the industry. The news and testimonials of AULORA PANTS with KODENSHI® were widely publicized, even those who were sceptical or paid little attention to health information knew of these incredible “inky black” pants, which lead to a frenzy of panic buying. Since then, the company has aggressively captured the market to grow to the size it is today.
As the company’s first flagship product, AULORA PANTS with KODENSHI® bears a special significance to the company. This coming 5th Anniversary celebration BE International is officially announcing its AULORA PANTS with Kodenshi® – 5th Anniversary Collection!
Due to the uniqueness of the material, the optoelectronics® fibers are not easily coloured. The company’s R&D team as well as the Japanese manufacturers spent considerable effort to finally develop this colour-mixed AULORA PANTS with Kodenshi® – 5th Anniversary Collection. This collector’s edition of AULORA PANTS with KODENSHI® not only commemorates the start of the company, but also symbolizes the company’s colourful, vibrant, youthful, and powerful characteristics!
“We are now 5 years old, is this not a vigorous age?” Ms. Ho Huey Chuin said with palpable excitement. Obviously, she can’t wait to show everyone this meaningful special collector’s edition.
Currently, AULORA PANTS with KODENSHI® has released a series of products. With such outstanding performances, BE International has never stopped developing ever higher quality products to meet the needs of the public and bring uninterrupted surprises to the market.
Ms. Ho Huey Chuin believes that life is equal to all, that everyone has a chance, and so everyone should pursue their dreams bravely. She is looking forward to having more people join the BE family, to join hands in moving forward in the world, and to explore more golden global opportunities together!
