BE International marks another proud milestone with its fifth win at the prestigious Malaysia Health & Wellness Brand Awards 2024.
Over the past year, BE International has seen remarkable sales growth and a steady increase in the number of Independent Business Owners (IBOs) joining our dynamic community. Beyond business performance, BE International continued to earn widespread recognition from the health and wellness industry, both locally and internationally, affirming our strong presence and credibility in the market.
In 2024, BE International garnered several prestigious accolades, including “Most Outstanding Nutrition Supplement Brand of the Year” at the Hong Kong Commercial Times (HKCT) Business Awards 2024 and the HR Asia Best Companies to Work for in Asia – Malaysia 2024. Adding to these honours, BE International is thrilled to announce its latest achievement — a fifth win at the Malaysia Health & Wellness Brand Awards 2024, having previously received this honour in 2018, 2019, 2022, and 2023.
Award-Winning Products at the Malaysia Health & Wellness Brand Awards 2024:
01 Wellness Category:
AULORA Seamless Bra with KODENSHI®
https://beintl.com/products/aulora-seamless-bra-with-kodenshi/
AULORA Arm Sleeves with KODENSHI®
https://beintl.com/aulora/aulora-arm-sleeve-with-kodenshi/
BElixz SlendMeal PRO
https://beintl.com/belixz/belixz-slendmeal-pro/
02 Health Food Category:
BElixz BEFIL
https://beintl.com/belixz/befil/
BElixz I-VXION
https://beintl.com/belixz/belixz-i-vxion/
03 Traditional Medicine Category:
BElixz LIVCORE
https://beintl.com/belixz/belixz-livcore/
About the Malaysia Health & Wellness Brand Awards 2024
The Malaysia Health & Wellness Brand Awards 2024 is a prestigious initiative jointly organised by Sin Chew Daily, Lifestyle Magazine, and Sin Chew Healthcare, with co-sponsorship from Sunway Medical Centre. The award is officially endorsed by leading institutions, including the Ministry of Health Malaysia, Malaysian Pharmacists Society, Nutrition Society of Malaysia, Malaysian Chinese Medical Association, Malaysian Wellness Society, and the Branding Association of Malaysia.
Designed to honour exceptional contributions to the health and wellness industries, the award serves as a trusted benchmark of excellence in Malaysia. The 2024 judging panel featured distinguished leaders from the healthcare sector, including Dato’ Sri Norazman Ayob, Deputy Secretary General (Finance), Ministry of Health Malaysia; Dr Muralitharan Paramasua, Chief Executive, Medical Device Authority (MDA), Ministry of Health Malaysia; Dato’ Dr. Rajbans Singh, President of Malaysian Wellness Society (MWS); Dr. Yong Wee Seong, Advisor of Malaysian Chinese Medical Association (MCMA); Mr. John Chang Chiew Pheng, Former President of Malaysian Pharmacists Society (MPS); and Dr. Tee E Siong, Immediate Past President of Nutrition Society of Malaysia (NSM).
Award Ceremony Highlights:
The prestigious Malaysia Health & Wellness Brand Awards 2024 ceremony is one of the most highly anticipated events on the nation’s health and wellness calendar, was held on the evening of 8 May 2025, at One World Hotel, Malaysia. BE International’s management team and RCCAs were in attendance, joining a distinguished gathering of industry leaders.
YB Liew Chin Tong, Deputy Minister of International Trade and Industry (MITI) Malaysia, graced the event as the guest of honour, adding further prestige to the evening.
The ceremony gathered prominent brands and key professionals from across the healthcare sector, all coming together in a celebration of excellence within a refined and grand setting.
BE International proudly received a total of five awards at this year’s ceremony:
The AULORA Seamless Bra with KODENSHI® & AULORA Arm Sleeves with KODENSHI®, infused with KODENSHI® fiber technology that promotes overall wellness, were honoured in the Wellness Category.
BElixz LIVCORE, expertly formulated to support liver health and encourage a balanced lifestyle, received recognition in the Traditional Medicine Category.
These awards were received by Ms. Hiong Yee Jun, Vice President of Brand & Marketing, on behalf of BE International.
BElixz BEFIL, developed in collaboration with Nobel Laureate Dr. Ferid Murad and formulated with a comprehensive 360° Health Concept, was awarded in the Health Food Category. Madam Ong Sok Chin, Head of Research & Development, accepted the award on the company’s behalf.
BElixz I-VXION, designed to help maintain and protect eye health, secured the Health Food Category award, accepted by Miss Charlie Cheah, Head of Corporate Communications.
BElixz SlendMeal PRO, formulated to support effective weight management, garnered recognition in the Wellness Category. The award was received with pride by Madam Lim Mei Lin, Head of Marketing.
The ceremony concluded smoothly around 10:00 p.m., marking a memorable and significant milestone for BE International. We are truly honoured by this recognition from the organisers and esteemed judging panel.
Nevertheless, this achievement is not our final destination. With our sights set on greater horizons, we remain committed to continuous innovation and excellence. We look forward to having you with us on this remarkable journey ahead.
