3 August 2024, marks a significant milestone for all BE-ians around the globe as BE International hosted their grand BE CONVENTION 2024 at the Malaysia International Trade and Exhibition Centre (MITEC), Malaysia’s largest trade and exhibition venue. Over 3,000 participants from Malaysia, Singapore, Brunei, Hong Kong, Indonesia, and other nations came together to celebrate this momentous occasion.
The convention honoured more than 315 outstanding leaders. Among the honourees, 167 received the Car Fund, 75 were awarded the House Fund, 26 were promoted to Crown Council Ambassador (CCA), 31 advanced to Senior Crown Ambassador (SRCA), 2 ascended to Double Crown Ambassador (DBCA), and 14 reached the pinnacle of achievement as Royal Crown Council Ambassadors (RCCA). Additionally, the top achievers in the BE AWESOME 2.0 competition were recognised, with awards going to 3 RCCAs and 3 CCAs.
Beyond the prestigious awards, our event was graced by the inspiring words of two legendary speakers: RCCA Rose Faizah and RCCA Cyndy Gooi. They shared their extraordinary journeys from humble beginnings as civil servants and housewives to becoming highly respected leaders. Their stories resonated deeply with the audience, providing inspiration and a deeper understanding of BE International’s mission to create healthy and happy lives for everyone.
The event reached its peak with the AULORA fashion show, electrifying the atmosphere. From chic everyday outfits to glamorous evening wear, each outfit highlighted the unique style and versatility of the AULORA collection. The fashion show not only showcased the innovative, comfortable.
BE International is renowned for its core philosophy of “BEyond Inspiring Minds, Touching Lives for Eternity”. The company not only actively expands its business horizons but also passionately engages in philanthropy, focusing on Environmental, Social, and Corporate Governance (ESG) for sustainable development. Earlier this year, the company, alongside over 150 independent distributors and employees, partnered with the Federal Forestry Department to plant 1,000 saplings. They also donated RM 120,000 to the Sin Chew Foundation to support the vulnerable groups in society.
During the BE CONVENTION 2024, while celebrating past achievements, BE International also reaffirmed its corporate social responsibility by announcing a donation of RM 200,000 to the Malaysian National Cancer Council (MAKNA) Scholarship Programme. This contribution will provide educational funding and allowances for young cancer survivors and the children of cancer patients.
Looking ahead, BE International remains committed to expanding its business while deepening its philanthropic efforts, striving to achieve true happiness and fulfilment for all.
We extend our heartfelt gratitude to all attendees for participating and making the BE International recognition ceremony a grand and unique event. Let’s create more miracles together!
